by C-Suite Communications Team
on Wednesday, February 24, 2016
Lately, it’s rare to open up an issue of Ad Age, Ad Week, Mashable or PR Week without seeing some kind of mention about millennials. How do we market to them? How do we get and keep their attention? While millennials are a very influential demographic, representing $200 billion in buying power, they won’t be “what’s hot” forever. Enter the next group, Generation Z, or “Gen Z.”
by Lauren Opelt
on Thursday, February 11, 2016
We’re in the business of people and nurturing relationships between people – it’s what advertising is all about! Relationships affect every single aspect of our lives, including those that we have with our family, friends, significant others, and even our clients.