by Rue Ann Porter
on Wednesday, May 18, 2016
Here we go again – it’s another presidential election year. But 2016 is turning out to be a year like no other. This year, we witnessed a large field of potential candidates and hard-fought primaries. One presidential candidate swept through the primaries, primarily through social media and “unearned” media, and came up the presumptive winner of the Republican nomination.
by Lauren Opelt
on Tuesday, March 22, 2016
Email Marketing is one of the most, if not the most, powerful communication tool. According to Litmus, email marketing has the highest return on investment among digital marketing channels. And, believe it or not, people actually want to receive emails – 72% of people say they prefer companies to communicate with them via email over any other channel.