by Jillian Carroll
on Monday, May 2, 2016
Let’s talk about logos. I think we can all agree that when it comes to logos, every brand wants something just as impactful as the Nike ‘swoosh.’ However, it’s never just that simple. The Nike swoosh wasn’t so revered when first designed by Carolyn Davidson; it took a strong marketing strategy and great storytelling to make the graphic synonymous with achievement and greatness. That’s the secret to success with any logo.