by Rue Ann Porter
on Wednesday, May 18, 2016
Here we go again – it’s another presidential election year. But 2016 is turning out to be a year like no other. This year, we witnessed a large field of potential candidates and hard-fought primaries. One presidential candidate swept through the primaries, primarily through social media and “unearned” media, and came up the presumptive winner of the Republican nomination.
by Jillian Carroll
on Monday, May 2, 2016
Let’s talk about logos. I think we can all agree that when it comes to logos, every brand wants something just as impactful as the Nike ‘swoosh.’ However, it’s never just that simple. The Nike swoosh wasn’t so revered when first designed by Carolyn Davidson; it took a strong marketing strategy and great storytelling to make the graphic synonymous with achievement and greatness. That’s the secret to success with any logo.