by Jillian Carroll
on Monday, May 2, 2016
Let’s talk about logos. I think we can all agree that when it comes to logos, every brand wants something just as impactful as the Nike ‘swoosh.’ However, it’s never just that simple. The Nike swoosh wasn’t so revered when first designed by Carolyn Davidson; it took a strong marketing strategy and great storytelling to make the graphic synonymous with achievement and greatness. That’s the secret to success with any logo.
by Harriett Hritz
on Tuesday, January 26, 2016
Fonts are a designer’s special ingredient. Believe it or not, having the right typography can make or break a particular piece of work. With so many options to choose from it’s important to ask yourself, “what font style will help enhance my brand message?”