Monday, May 2, 2016
Back to Basics with Logo Designs
Let’s talk about logos. I think we can all agree that when it comes to logos, every brand wants something just as impactful as the Nike ‘swoosh.’ However, it’s never just that simple. The Nike swoosh wasn’t so revered when first designed by Carolyn Davidson; it took a strong marketing strategy and great storytelling to make the graphic synonymous with achievement and greatness. That’s the secret to success with any logo.
As Michael Bierut (nationally recognized graphic designer) said:
“A logo is an empty vessel. You have to fill it with meaning.”
With that said, when it comes to logo design, there are ways to create a look that you want that will represent your brand. A good place to start is, what type of logo do you intend to create.
Here are six examples:
Things to keep in mind when designing a logo:
- Scale: The size of the logo in relation to other uses.
- Color: Color representing the mood and psychology.
- Typography:How the type reflects the overall brand message (Check out AdCraft 101 - The Aesthetics of your Brand to learn more on how to incorporate typography to your brand message).
- Flexibility: How will the logo work in vertical or horizontal orientations.
- Black and White How does it translate with only in black and white.
“The life of a logo is a swimming competition—not a diving competition. It’s about how long you can keep your head above water, not the splash you make when you hit the water.”